AirDNA
Best Overall
Pick AirDNA if you want self-serve STR market data starting at $34/mo with Smart Rates pricing that pushes into your PMS and breadth across 12,000+ markets.
From $34 • No free trial
View alternativesAll tools/Transparent
Market AnalyticsUpdated 2026-04-19
Transparent
Market intelligence and analytics for short-term rental operators
At a glance
Updated 2026-04-19Avoid Unless
Enterprise-grade market intel — but only worth it if you need it at scale
Best for: Property managers with 15+ units who need deep market-wide competitive intelligence to inform pricing strategy and owner acquisition pitches
Pricing
From $250/mo • No free trial
What Transparent actually is
Transparent is a market-data and analytics platform that tracks short-term rental performance across Airbnb, Booking.com, Vrbo, and TripAdvisor at zip-code-level granularity. Originally a standalone product, it was acquired by Lighthouse (formerly OTA Insight) in March 2022 and has since been folded into the Lighthouse platform. It provides competitive intelligence — ADR, occupancy, supply trends, and review aggregation — aimed at professional property managers and hospitality consultants.
Core features
- Global short-term rental dataset covering 40M+ listings across Airbnb, Booking.com, Vrbo, and TripAdvisor
- Zip-code-level market performance data (ADR, occupancy, supply trends)
- Revenue proposal generation for owner acquisition pitches
- Review aggregation across competitor listings
Pros
- Deepest global short-term rental dataset with 40M+ listings across four major OTAs
- Revenue proposals help property managers win new owners
- Review aggregation across competitor listings spots guest sentiment trends
Cons
- Minimum €250/mo per market is prohibitive for small operators
- Free tier is limited to supply data with no export — weaker than competitor free offerings
- UI has a learning curve and product positioning is unclear
Best for
- Property managers with 15+ units who need deep market-wide competitive intelligence to inform pricing strategy and owner acquisition pitches
Not for
- Solo hosts or small operators under ~10 units who can get comparable comp-set data from dynamic pricing tools at a fraction of the cost
Is Transparent right for you?
Honest per-segment take. Click any card for the full breakdown.
1–5 listings
Small portfolios
At €250/mo per market minimum, Transparent is not cost-justifiable for a small portfolio — dynamic pricing tools bundle comparable comp data for far less.
Read full take →
5–20 listings
Mid-sized portfolios
If you manage 15+ units and need market-wide intelligence for pricing strategy and owner acquisition pitches, Transparent delivers the deepest STR dataset available.
Read full take →
20–100 listings
Large portfolios
Transparent's bestFor explicitly targets 15+ unit portfolios. At 20–100 listings, the market-wide competitive intelligence pays for itself in pricing decisions you couldn't make from dynamic-pricing comp-sets alone.
Read full take →
Airbnb primary
Airbnb-first hosts
Transparent covers Airbnb data well, but if Airbnb is your only channel, a dynamic pricing tool with built-in comp data is more cost-effective.
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Vrbo primary
Vrbo-first hosts
Transparent tracks Vrbo listings alongside other OTAs, but Vrbo-focused operators get better value from tools with native Vrbo comp data at lower cost.
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3+ channels
Multi-channel operators
Transparent's core strength is aggregating data across Airbnb, Booking.com, Vrbo, and TripAdvisor — purpose-built for multi-channel operators who need a unified market view.
Read full take →
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